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Inspiring and nurturing the human spirit -- one person, one cup, and one neighborhood at a time. This paper conducts an ethnographic study on starbuck coffee company uk ltd in the context of globalisation focusing on the market positioning of the cafe. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores.
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